Bilingual Decision Sciences

data driven bilingual decisions


You're alone in a hospital in a foreign country after a freak taxi accident that took place between the airport and your hotel. You speak some of the local language, but right now you're not certain but you have to treat your broken leg, or is it sprained ... what do you do?







Zachary Brooks earned his PhD in Second Language Acquisition with concentrations in

cognitive science and management at the University of Arizona. Dr. Brooks chose his

dissertation topic – Bilingual Decision Making: verbal probability, ethics, and cognition – to

examine how behavior can change as a result of language and cultural differences. 


If a first-language speaking doctor and a second-language speaking doctor estimate the likelihood of an event occurring differently, then this could have an impact on patients’ health outcomes.


As negotiators from separate language backgrounds proceed to bargain where one group consistently offers more and the other group consistently offers less, then the outcome can be unsatisfactory for both parties.


If L2 speakers process one type of information more accurately than L1 speakers, then managers can reconfigure the distribution of work for more optimal outcomes.

Bilingual decision sciences will help you assess your decisions that have language and cultural components in order to design an optimal solution. 


From cogntion to ethics, your first language can affect your decision-making in a second language


Let us help you negotiate your language and cultural pitfalls before you do.


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